Free PDF Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
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Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
Free PDF Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
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From the Inside Flap
Modern-day buyers—who have more information available to them than ever before—will only engage with customer-focused organizations they can build a relationship with. Sales Engagement is a hands-on guide that contains transformative solutions, best practices, and actionable strategies to sell to buyers how they wish to be sold to. Sales Engagement is how savvy companies attract and interact with potential buyers in order to connect, gain attention, and generate enough interest to create and nurture a buying opportunity. Best of all, modern Sales Engagement has proved to be successful with numerous billion-dollar-plus companies, many of which are featured in this book. The value of a brand rises and falls on how much a company values its buyers. Buyers' time is precious; gaining and keeping their attention is vital. From the leadership team at Outreach—the industry's leading Sales Engagement software, serving clients including Amazon, Microsoft, and Adobe—comes a proven way to generate qualified leads, and develop real relationships with buyers at scale, for B2B companies. By adopting these proven Sales Engagement strategies, companies can meet the needs of today's omnichannel buyers by easily being where the buyer wants them to be, with the right message, at the right time, every time. The modern Sales Engagement platform gives companies the power to build consistent, repeatable, and data-driven processes, while leveraging an understanding of executive level metrics to track and act on. The authors will also show you how Sales Engagement can improve a company's new hire's ability to get up to speed in a replicable and systematic manner. In addition, the process gives leaders the necessary data to drive important business decisions across an organization's entire revenue stream. Sales Engagement's modern sales technology is easy to implement, and will allow you to reap business-changing, bottom line rewards. Sales Engagement is filled with the information needed to break through the noise to get prospects' attention, engage in a compelling manner, and position your message in front of the buyer, wherever and however they consume sales communications. So, are you ready to join the Sales Engagement movement?
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From the Back Cover
The Sales Engagement movement is here! Join the world's most innovative companies, and build a sales organization made for the future. "This is a new era—a time where there are more options for the buyer than ever before. More information at their fingertips. More companies doing similar things. More salespeople to contact them about it. Salespeople need to be ready. They need a whole new education and suite of technology to go with it. I'm here to tell you that it has arrived. It's time to be where the buyer is. It's time to be testing and optimizing your outreach. It's time to be relevant. It's time to be personal. It's time to embrace the modern era of Sales Engagement. Companies doing this right are growing revenues at rates never seen before. Read on to learn the secrets to how they're leveraging modern Sales Engagement." —From the Preface From the leaders at Outreach—the company that boasts the leading Sales Engagement software—comes an essential guide for adopting the proven strategies and tactics of Sales Engagement. The authors explore the 7 major pain points in business, and show how Sales Engagement can solve these challenges. The Sales Engagement strategies presented within help organizations meet the needs and demands of today's smart buyers by providing a detailed and actionable game plan to humanize an organization's sales process through data, science, and the new art of sales. Sales Engagement contains perspectives from the savviest revenue-acceleration-focused thought leaders, customers, partners, practitioners, and executives that represent a vast array of companies of various sizes and industries.
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Product details
Hardcover: 240 pages
Publisher: Wiley; 1 edition (March 12, 2019)
Language: English
ISBN-10: 1119584345
ISBN-13: 978-1119584346
Product Dimensions:
9.2 x 6.5 x 1 inches
Shipping Weight: 14.7 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
17 customer reviews
Amazon Best Sellers Rank:
#38,418 in Books (See Top 100 in Books)
In a world where the buyer journey has become more sophisticated than ever before, I have yet to come across are more relevant sales book.After receiving this book on Tuesday, i breezed through the easy 185 pages of true content. By the end I realized I may have learned more from this one sales book than in the 50 or so previous reads.Modern selling is tough, and the Sales Engagement booker helped me understand a few key topics:1) A/B testing - in chapter 5 there is a deep dive into a/b testing. And not just like, suggestions, but actual examples and actual results from actual a/b tests. Wondering if you should go for a soft or hard sell? Answered. Long or short emails? Answered. Mention their LinkedIn profile? Answered.2) How to build a modern, powerful, and scalable sales tech stack. I get this question often from peers, and the answer is always “well, it dependsâ€The book on Sales Engagement dives deep into this subject and even covers my favorite aspect of sales tools - adoption!Overall, this has been an enjoyable read with some insightful information. If you work in Sales, run a company, or care at all about revenue generation you should absolutely give this a read.
From the first few pages, reading about the journey Manny Medina has been on that led him to Sales Engagement, to the last pages, I was totally hooked.This book is for anyone who wants to take a deep dive into the tips and tactics that you need to achieve sales success in this modern era of selling.I especially like the extra content that comes with the book, most of which is hosted on an external site (salesengagement.com), and all of it is FREE! Taft Love's contributions on sales dev are especially helpful, as are Jason Vargas' portions.If you're tired of reading the same ol' sales books you find in the airport, give this one a try. You won't regret it!
I LOVED how relevant this was for both reps on the frontline all the way up to revenue leaders at Fortune 100 companies. Having used a Sales Engagement Platform for 2 years now, there were both things I wish I knew when I started and things I just learned and am excited to apply. Often I read these books and don't know what to do next - NOT THIS TIME! There were many immediate takeaways for my company and my role. No matter where you are in implementing sales engagement, there's always more you can do and this is the guidebook for it.
As the future rapidly approaches and communication, expectations, and where people meet and interact becomes a labyrinth of technologies and channels weaving together one fluid experience and interaction, it is important to know how sales will fit in.This book really helps sales orgs future proof their process, and grants great insights into ensuring adoption, increasing efficiency, to earn more revenue and create a better customer journey.
Was able to take recommendations about the tech stack, template emails, and Account Based Strategies and make decisions I'd been indecisive about. It brought to light how marketing and sales can be better working together to achieve a common goal, and that the relationship doesn't have to be hostile and competitive. Encourage sales + marketing leaders alike to read this and understand how other companies are blowing their number out of the water.
GREAT book filled with detailed explanations and practical applications for gaining the attention of your buyers. Every chapter is filled with strategies for creating a strong sales engagement strategy, personalization tactics, enabling a testing culture, how to achieve revenue efficiency and so much more to apply within you prospecting strategies. If you are a sales or marketing professional, this is a must read!
This book brings practical insights to the sales process whether you are looking for ways to ramp new reps to the actual process or how to find revenue efficiency through metrics. This book provides a strong foundational base of actionable insight as well as nuggets to glean from when more advanced.
Sales Engagement is jam packed with insights and tips to run a modern sales and marketing organization. It’s a great collaboration among Sales innovators on how to scale revenue. Would recommend for future and current sales/marketing managers.
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